Turn your commercial data into better growth decisions.
Most growing businesses have more data than they know what to do with. Marketing reports on leads. Sales reports on pipeline. Finance reports on revenue. But few teams have one clear view of what’s actually driving growth.
Commercial Growth Intelligence connects the dots between your data, customer journey and commercial performance.
We bring together the right metrics, reporting and analysis so you can move beyond dashboards and make decisions with confidence.
Because better data is only valuable when it changes what you do.
Who it's for
For founders, CEOs, growth leaders and commercial teams who want greater visibility into how their business acquires, converts and retains customers.
Ideal for scaling businesses with fragmented reporting, multiple acquisition channels, unclear attribution or increasing pressure to demonstrate marketing and growth ROI.
Problems it solves
- Disconnected data. Marketing, sales and revenue live in separate tools, making it difficult to see the full commercial picture.
- Unclear acquisition performance. You can’t confidently identify which channels generate valuable customers rather than just leads.
- Reporting without decisions. Your dashboards track activity but don’t help you determine what to do next.
- Limited visibility into the funnel. You struggle to pinpoint where prospects drop off or where customer value is being lost.
- Poor investment confidence. Budget allocation relies too heavily on assumptions rather than commercial evidence.
What's included
- — Source mapping
- — Metric alignment
- — Data consolidation
- — Full-funnel analysis
- — Leadership dashboard
- — Commercial interpretation
Investment
From €4,000 — fixed fee, scoped up front
How it works
- 01Define the decisions
We start with the commercial questions your team needs answered, from acquisition efficiency and funnel performance to retention and revenue.
- 02Connect the data
We assess your existing tools, data quality, reporting and measurement approach, then define the metrics and data connections needed for a reliable view.
- 03Build the intelligence
We create a practical performance framework, bringing together reporting, dashboards and commercial analysis around the outcomes that matter.
- 04Turn insight into action
We help translate findings into priorities, growth experiments and investment decisions, with a reporting rhythm that supports ongoing improvement.
Frequently asked questions
Is this just a dashboard service?
No. Dashboards are one possible output, but the real value comes from defining the right questions, interpreting the data and helping teams make better decisions.
Which platforms can you work with?
We can work with common marketing, CRM, product analytics and reporting platforms, including HubSpot, GA4, Mixpanel and Looker Studio. The exact technical scope depends on your existing setup and requirements.
Do we need to replace our existing tools?
Usually not. We start by evaluating what you already have and look for opportunities to improve visibility before recommending additional technology.
Can you help us understand which marketing channels actually generate revenue?
Yes. Understanding acquisition performance and its relationship to pipeline, customers and revenue is a central part of the service. Where tracking or attribution is incomplete, we’ll make those limitations clear.
Does this include ongoing analysis?
It can. Depending on your needs, the engagement can focus on establishing your reporting foundations or supporting recurring commercial analysis and decision-making.
Who should be involved from our team?
Typically someone responsible for commercial strategy, alongside relevant marketing, sales, finance or data stakeholders. We keep involvement focused on the decisions and systems that matter.
Your data should help you decide what to do next.
Let’s build a clearer picture of what drives your growth.