Build the system behind your growth.

We help scaling companies connect their commercial data, identify the growth levers that matter, and turn them into clear strategic action.

No more disconnected dashboards. No more guessing what's driving growth.

Worked at & with operators and teams from

2UGetSmarterOfferZenBestsellerJack & JonesVero ModaOrbiskDyson

Most leadership teams have this problem.

Marketing

reports one story.

Sales

reports another.

Product

has different numbers.

Finance

has different definitions.

Every team has data. Leadership spends meetings debating metrics instead of making decisions.

We fix that. We build one commercial operating system that gives everyone the same version of growth.

One system. Four layers.

01

Connect

Bring every commercial data source together.

02

Understand

Map your KPI Tree and identify growth drivers.

03

Prioritise

Turn insights into strategic priorities.

04

Operate

Install dashboards, ownership and weekly decision-making rhythms.

What you get.

Growth Diagnostic

A complete audit of your commercial growth engine.

  • KPI Tree
  • Funnel audit
  • Growth bottlenecks
  • Data quality assessment
  • Executive recommendations

Growth Intelligence Setup

Build your commercial data infrastructure.

  • Data integrations
  • Warehouse
  • Attribution
  • Dashboards
  • AI-ready data foundation

Growth Operating System

Install how your company runs growth.

  • Leadership dashboard
  • Weekly growth cadence
  • Targets
  • Ownership
  • Quarterly roadmap

How we work.

  1. Step 01

    Growth Diagnostic

  2. Step 02

    Connect & clean data

  3. Step 03

    Growth Intelligence dashboard

  4. Step 04

    Strategy + operating system

  5. Step 05

    Your team owns it

Why this matters now

AI makes good systems even more important.

Garbage in. Garbage out.

Companies are racing to implement AI before fixing the data underneath it. We build the commercial foundation first — so AI can actually produce useful answers.

Meet the team.

Robyn Lighton

Growth Strategy & Commercial Systems

Fractional growth leader helping scaling businesses understand what's actually driving growth — and how to accelerate it.

Tiago

Data & Growth Intelligence

Builds reliable commercial data infrastructure that connects teams, platforms and revenue into one source of truth.

What changes after working together?

Before
  • Disconnected reports
  • Conflicting metrics
  • Slow decisions
  • Reactive growth
After
  • One source of truth
  • Clear KPI Tree
  • Shared commercial visibility
  • Faster strategic decisions
  • Repeatable growth operating rhythm

Stop guessing what's driving growth. Build the system behind it.

Book your Growth Diagnostic